xmedia is a PIM software for B2B integration scenarios for industrial and trading companies. The tool provides an innovative API-first platform for developing digital services. In this way, all marketing- and sales-relevant product information can be centrally managed. Through modules, users in the areas of product management, sales, and marketing are supported in the segments of product data, change, translation, and publication management. A live demo of xmedia can be arranged on the tool’s website.