Founded in 2007, OpenX describes itself as the largest independent ad exchange network, currently boasting about 1,200+ publishers and 34,000+ advertising clients. The primary goal for publishers is to advance their monetization, while marketers can ensure value optimization. The products offered include: OpenX Ad Exchange, Ad Server, Bidder, Mobile, OpenX Programmatic Direct: Real-Time Guaranteed, and OpenX Programmatic Direct: Private Marketplaces. Prices for using OpenX are available upon request.