What is Salesforce Marketing Cloud Personalization?

Salesforce Marketing Cloud Personalization is an AI-supported tool for conversion optimization and cost reduction. It provides real-time insights into customer data, promotes individual customer experiences, and supports automated A/B testing. Main functions include 1:1 customer engagement, personalization of web and email experiences, connection to sales and service data, and designing surveys for website visitors. The prices range between $100,000 and $300,000 per company annually.