Product reviews: the #1 strategy for building trust, improving your e-commerce reputation, and selling more Customer reviews play a key role in the buying process for online shoppers, no matter what products or services you sell on your e-commerce store. Considering our own experience, what do we usually do before we proceed with a purchase? We look for reviews. On average, we read at least 7 of them before making a decision. Let’s look at some other numbers: from a Dixa study on online shopping, 97 percent of users say that customer reviews influence what they purchase. If there are no customer reviews for a product, 92% of those same users will abandon the purchase. In fact, if there are no reviews for the product they are interested in, 1 in 3 users will leave the e-commerce within seconds. These are important numbers that show that online sales without reviews are difficult, if not impossible. YITH Advanced Reviews allows you to automatically request reviews from your customers (and encourage them with discount coupons) and create an advanced review section for your products to immediately start building trust and reputation for your online business. A must-have tool if you want to make a difference and sell online using the principles of social proof.