What is the NEUTRUM AI TARGETER?

The NEUTRUM AI TARGETER from digital agency HASE & IGEL identifies the shortest and most efficient path to the target audience based on behavioral and competitive data. The tool determines which channels can be used for which products/topics at what times and with what budgets. The AI TARGETER uses 3rd-party data for this purpose, thus also providing transparency for topics, products or markets in which a company does not have its own data. It is suitable for users for scouting before entering the market or for trying out topics, as well as for a neutral external view with which the own performance data can be better classified. The AI Targeter shows how interest in a product/topic develops (including forecast), in which channels the target group can best be reached, where competitors get their prospects from, with what investment and what success they advertise, and how budgets scale in relevant advertising channels. The development of content and keyword trends can also be depicted via the AI Targeter. The tool is modular, so that customers can select exactly those data sources and analyses for their instance that they really need.