Oracle Advertising and Customer Experience (CX) is a connected suite of applications that goes beyond traditional CRM. It helps users to create, manage, serve, and maintain lasting customer relationships. It enables a complete view of the customer and all their interactions, regardless of how, when, where, or with whom they interact.
Key functions include connecting all business data across advertising, marketing, sales, commerce, and service. It enables the personalization of B2B strategies, the optimization of B2C channels, and access to real-time insights.
The pricing model is not explicitly stated and must be directly requested from Oracle.