Highlight products that customers often buy together to suggest related items, making shopping easier and increasing your sales The Frequently bought together feature (used by some of the most popular e-commerce companies, such as Amazon) is designed to make your customers’ shopping experience easier and faster, and to structure an effective upselling strategy. In fact, the plugin allows you to display combinations of items on the product page that are often bought together. For example, you can offer a bracelet to go with the necklace the user is viewing, a pack of photo paper to buy with a printer, or an ergonomic pillow on the sales page of a mattress. Without having to search within the store, users can quickly discover products related to those they are interested in. YITH WooCommerce Frequently Bought Together encourages your customers to add more items to their cart, increasing the value of their order. A/B testing by Amazon has shown that displaying related and complementary products and offering a discount for buying multiple products in the same order can increase conversions by 10-15%.