Liftoff is a tool for programmatic user acquisition and re-engagement in mobile apps. The company behind Liftoff was founded in 2012 in Redwood City, where the company’s headquarters are also located. Liftoff is meant to help find the best users for apps, create engaging advertising experiences, and achieve customer lifetime value goals. For this, the tool offers functions for Cost per Revenue or Return on Advertising Spend (ROAS) optimization, for Cross and Vertical Advertising, as well as dynamic creative templates. The prices for Liftoff are available on request.